Discrepancies in GA4 and Power BI Data
14:37 26 Dec 2024

I am encountering discrepancies between GA4 data and Power BI data despite selecting the same dimensions, metrics, and date range in power bi and GA4 portal. I used the Google Analytics 2.0 connector to import data into Power BI and created a table with only the necessary fields for visuals, avoiding extra metrics or dimensions. But still, the total user numbers still don’t match, and I am unable to determine the root cause of the inaccuracies. Same issue is occurring with session, pageview, bunce rate data as well.

PowerBi Screenshot:enter image description here

GA4 powrtal Screenshot: enter image description here

Is there a way to retrieve raw data from Google Analytics and perform analytics in Power BI? If so, could you guide me on the best approach to achieve this?

google-analytics powerbi google-analytics-api google-analytics-4