Q.1 What is the primary goal of marketing?
To increase production efficiency
To satisfy customer needs profitably
To reduce operational costs
To expand the workforce
Explanation - Marketing aims to identify customer needs and satisfy them while generating profit for the business.
Correct answer is: To satisfy customer needs profitably
Q.2 Which of the following is NOT a part of the marketing mix?
Product
Price
Promotion
Profit
Explanation - The marketing mix includes Product, Price, Place, and Promotion, commonly known as the 4Ps.
Correct answer is: Profit
Q.3 Segmentation in marketing is primarily used to:
Divide the market into smaller groups
Reduce production costs
Increase employee motivation
Control inventory levels
Explanation - Market segmentation divides consumers into groups based on characteristics to target them effectively.
Correct answer is: Divide the market into smaller groups
Q.4 Which type of marketing focuses on building long-term relationships with customers?
Transactional Marketing
Relationship Marketing
Guerrilla Marketing
Event Marketing
Explanation - Relationship marketing emphasizes customer retention, satisfaction, and long-term engagement.
Correct answer is: Relationship Marketing
Q.5 A brand's value is mainly determined by:
Its production cost
Consumer perception and loyalty
Number of employees
Geographical presence
Explanation - Brand value is largely influenced by how customers perceive and trust the brand.
Correct answer is: Consumer perception and loyalty
Q.6 Which of the following is an example of B2B marketing?
A bakery selling cakes to customers
A software company selling CRM software to corporations
A coffee shop selling coffee to students
An e-commerce site selling clothes to consumers
Explanation - B2B (Business-to-Business) marketing involves transactions between businesses rather than businesses and individual consumers.
Correct answer is: A software company selling CRM software to corporations
Q.7 Which pricing strategy sets prices based on competitor pricing?
Penetration Pricing
Skimming Pricing
Competitive Pricing
Cost-Plus Pricing
Explanation - Competitive pricing involves setting prices according to the prices charged by competitors.
Correct answer is: Competitive Pricing
Q.8 The term 'viral marketing' refers to:
Marketing using TV commercials
Encouraging customers to share content rapidly
Marketing in hospitals
Cold-calling potential customers
Explanation - Viral marketing spreads messages quickly through social sharing and word-of-mouth.
Correct answer is: Encouraging customers to share content rapidly
Q.9 Which of the following is NOT a digital marketing channel?
Search Engine Optimization (SEO)
Social Media Marketing
Print Advertising
Email Marketing
Explanation - Print advertising is a traditional marketing method, not a digital marketing channel.
Correct answer is: Print Advertising
Q.10 What does the term 'market positioning' mean?
Determining the location of stores
Creating a distinct image in customers’ minds
Setting product prices
Managing inventory levels
Explanation - Market positioning involves defining a product’s identity and value proposition to stand out in the market.
Correct answer is: Creating a distinct image in customers’ minds
Q.11 Which marketing strategy focuses on minimal resources and high creativity?
Digital Marketing
Guerrilla Marketing
Relationship Marketing
Direct Marketing
Explanation - Guerrilla marketing uses unconventional, low-cost, and highly creative tactics to achieve maximum impact.
Correct answer is: Guerrilla Marketing
Q.12 AIDA model in marketing stands for:
Attention, Interest, Desire, Action
Analysis, Implementation, Development, Assessment
Attract, Inform, Deliver, Achieve
Acquire, Identify, Develop, Advertise
Explanation - AIDA is a marketing model describing the stages a consumer goes through before making a purchase decision.
Correct answer is: Attention, Interest, Desire, Action
Q.13 Which of the following is a pull marketing strategy?
Offering bulk discounts to retailers
Advertising directly to consumers to create demand
Providing free samples to wholesalers
Setting low wholesale prices
Explanation - Pull strategies aim to create consumer demand so that they 'pull' products through the distribution channel.
Correct answer is: Advertising directly to consumers to create demand
Q.14 In the BCG matrix, a 'Cash Cow' refers to:
High market share, low growth
High market share, high growth
Low market share, high growth
Low market share, low growth
Explanation - Cash Cows generate stable revenue in mature markets with little growth potential.
Correct answer is: High market share, low growth
Q.15 Which type of research is conducted to solve a specific marketing problem?
Exploratory Research
Descriptive Research
Causal Research
Applied Research
Explanation - Applied research is focused on solving specific, practical problems in marketing and business.
Correct answer is: Applied Research
Q.16 Which of the following describes 'product differentiation'?
Making a product cheaper than competitors
Highlighting unique product features to stand out
Reducing production time
Expanding the distribution network
Explanation - Product differentiation is creating a unique perception of a product in the consumer’s mind to gain competitive advantage.
Correct answer is: Highlighting unique product features to stand out
Q.17 The term 'skimming pricing' refers to:
Setting a low price initially to gain market share
Setting a high price initially and lowering it later
Charging the same price as competitors
Reducing price gradually over time without strategy
Explanation - Price skimming targets early adopters willing to pay more, then lowers prices to attract other segments.
Correct answer is: Setting a high price initially and lowering it later
Q.18 Which of the following is a key advantage of digital marketing over traditional marketing?
Requires less creativity
Provides measurable and real-time results
Is more expensive
Reaches only local audiences
Explanation - Digital marketing allows precise tracking of campaigns, real-time performance analysis, and better ROI measurement.
Correct answer is: Provides measurable and real-time results
Q.19 Which marketing strategy focuses on individual customer preferences and behavior?
Mass Marketing
Segment Marketing
Target Marketing
One-to-One Marketing
Explanation - One-to-one marketing personalizes communication and offers based on individual customer needs.
Correct answer is: One-to-One Marketing
Q.20 What is the main purpose of conducting a SWOT analysis?
To evaluate production efficiency
To assess strengths, weaknesses, opportunities, and threats
To determine pricing strategies
To increase sales revenue directly
Explanation - SWOT analysis helps businesses understand internal and external factors that impact strategy.
Correct answer is: To assess strengths, weaknesses, opportunities, and threats
Q.21 Which of the following is an example of experiential marketing?
A TV advertisement
A live product demonstration event
An email newsletter
A billboard
Explanation - Experiential marketing engages customers directly by creating interactive experiences.
Correct answer is: A live product demonstration event
Q.22 Which marketing concept emphasizes producing goods efficiently and at low cost?
Product Concept
Production Concept
Selling Concept
Marketing Concept
Explanation - The production concept focuses on high production efficiency and wide distribution.
Correct answer is: Production Concept
Q.23 In marketing, 'churn rate' refers to:
The percentage of customers who stop using a service over a period
The growth rate of a new product
The rate of product defects
The rate of inventory turnover
Explanation - Churn rate measures customer attrition, helping businesses improve retention strategies.
Correct answer is: The percentage of customers who stop using a service over a period
Q.24 Which of the following is an example of pull communication?
Cold-calling potential customers
Posting content on social media to attract customers
Sending direct mail to customers
Trade shows for wholesalers
Explanation - Pull communication attracts customers toward a product or brand rather than pushing messages to them.
Correct answer is: Posting content on social media to attract customers
Q.25 Which type of product requires extensive personal selling and customization?
Convenience products
Shopping products
Specialty products
Unsought products
Explanation - Specialty products are unique, high-value items that often require tailored selling approaches.
Correct answer is: Specialty products