Attitudes and Persuasion # MCQs Practice set

Q.1 Which component of attitude refers to the emotional feelings a person has about an object or situation?

Cognitive

Affective

Behavioral

Social

Explanation - The affective component of attitude involves emotions or feelings toward a person, object, or situation.

Correct answer is: Affective

Q.2 What term describes the tendency for people to change their attitudes or behaviors to align with the opinions of others?

Obedience

Conformity

Compliance

Persuasion

Explanation - Conformity occurs when individuals adjust their attitudes or behaviors to match group norms.

Correct answer is: Conformity

Q.3 Which route in the Elaboration Likelihood Model involves careful consideration of message content?

Central route

Peripheral route

Social route

Cognitive route

Explanation - The central route to persuasion involves thoughtful consideration of the arguments in a message, leading to lasting attitude change.

Correct answer is: Central route

Q.4 The 'foot-in-the-door' technique relies on which psychological principle?

Reciprocity

Commitment

Scarcity

Authority

Explanation - The foot-in-the-door technique works by first getting a small commitment, which increases the likelihood of agreeing to a larger request.

Correct answer is: Commitment

Q.5 Cognitive dissonance theory explains that people are motivated to:

Change their attitudes to match their behavior

Conform to social norms

Seek social approval

Obey authority figures

Explanation - Cognitive dissonance arises when there is inconsistency between beliefs and actions, motivating attitude or behavior change to reduce discomfort.

Correct answer is: Change their attitudes to match their behavior

Q.6 Which factor increases the likelihood of persuasion through the peripheral route?

Strong arguments

High personal relevance

Attractive source

Need for cognition

Explanation - The peripheral route relies on cues like attractiveness, credibility, or emotion rather than logical argument.

Correct answer is: Attractive source

Q.7 What is the term for a persistent, favorable or unfavorable evaluation of a person, object, or issue?

Belief

Attitude

Behavior

Stereotype

Explanation - Attitudes are stable evaluations that influence thoughts, feelings, and behaviors toward specific objects or people.

Correct answer is: Attitude

Q.8 Which of the following is an example of behavioral component of attitude?

Feeling excited about a new movie

Thinking the movie is well-directed

Going to watch the movie

Discussing the movie with friends

Explanation - The behavioral component involves actions or observable behavior toward the attitude object.

Correct answer is: Going to watch the movie

Q.9 What type of persuasion involves using fear to influence attitudes?

Fear appeal

Foot-in-the-door

Cognitive dissonance

Social proof

Explanation - Fear appeals are persuasive messages that highlight potential dangers or negative outcomes to motivate attitude change.

Correct answer is: Fear appeal

Q.10 Which of these is an example of the 'door-in-the-face' technique?

Asking someone for a large donation first, then a smaller one

Giving a small gift to gain compliance

Using expert endorsement for persuasion

Presenting attractive visuals to persuade

Explanation - The door-in-the-face technique involves making an unreasonably large request followed by a smaller, more reasonable request.

Correct answer is: Asking someone for a large donation first, then a smaller one

Q.11 Which factor increases attitude change according to the Yale Attitude Change Approach?

Credibility of source

Length of message

Complexity of argument

Audience’s intelligence only

Explanation - The Yale model emphasizes source credibility, message characteristics, and audience traits in influencing attitude change.

Correct answer is: Credibility of source

Q.12 What is social proof in persuasion?

Relying on experts for information

Observing others' behavior to guide one’s own

Appealing to authority figures

Using threats to motivate compliance

Explanation - Social proof occurs when individuals look to the behavior of others to determine appropriate attitudes or actions.

Correct answer is: Observing others' behavior to guide one’s own

Q.13 An attitude formed by direct personal experience is usually:

Weak

Strong

Indifferent

Temporary

Explanation - Attitudes formed through direct experience are more enduring and influential on behavior.

Correct answer is: Strong

Q.14 Which theory suggests people are motivated to maintain consistency between their attitudes and behaviors?

Cognitive Dissonance Theory

Social Learning Theory

Attribution Theory

Classical Conditioning

Explanation - Cognitive Dissonance Theory posits that inconsistency between attitudes and behavior creates psychological discomfort, leading to attitude change.

Correct answer is: Cognitive Dissonance Theory

Q.15 Which of the following is an example of peripheral cue in persuasion?

Strong logical argument

High personal involvement

Celebrity endorsement

Detailed evidence

Explanation - Peripheral cues are superficial factors like attractiveness, fame, or emotion that influence persuasion without deep processing.

Correct answer is: Celebrity endorsement

Q.16 Which type of attitude is most resistant to change?

Explicit attitude

Implicit attitude

Temporary attitude

Neutral attitude

Explanation - Implicit attitudes are automatic and often unconscious, making them more resistant to change than explicit attitudes.

Correct answer is: Implicit attitude

Q.17 What term describes the tendency to respond favorably to a repeated stimulus?

Mere exposure effect

Foot-in-the-door

Cognitive dissonance

Social loafing

Explanation - The mere exposure effect suggests that repeated exposure to an object or message increases liking or positive attitude toward it.

Correct answer is: Mere exposure effect

Q.18 Which factor is crucial for long-term attitude change according to the Elaboration Likelihood Model?

Peripheral cues

Audience involvement

Message repetition

Source attractiveness

Explanation - High personal relevance and audience involvement encourage central processing, leading to durable attitude change.

Correct answer is: Audience involvement

Q.19 A persuasive message that triggers emotions rather than rational thought relies on:

Central route

Peripheral route

Logical route

Cognitive route

Explanation - The peripheral route involves using emotions, credibility, or superficial cues rather than careful analysis of arguments.

Correct answer is: Peripheral route

Q.20 Which of these is an example of attitude-behavior inconsistency?

Believing in healthy eating but eating junk food regularly

Liking a movie and watching it

Supporting recycling and recycling daily

Feeling happy about a gift and smiling

Explanation - Attitude-behavior inconsistency occurs when actions contradict one's beliefs or attitudes.

Correct answer is: Believing in healthy eating but eating junk food regularly

Q.21 Which of the following is an example of using reciprocity in persuasion?

Giving a free sample to encourage purchase

Asking for a large request first

Using an expert endorsement

Threatening negative consequences

Explanation - Reciprocity is a social norm where people feel obliged to return favors, increasing compliance.

Correct answer is: Giving a free sample to encourage purchase

Q.22 Which persuasion technique relies on showing that many others are engaging in a behavior?

Social proof

Scarcity

Authority

Commitment

Explanation - Social proof leverages the behavior of the majority to persuade individuals to adopt similar attitudes or behaviors.

Correct answer is: Social proof

Q.23 Which component of attitude is most closely associated with thoughts and beliefs?